![]() Where did you first get the idea for Noto?Ībout five years ago I decided to launch NOTO. I had this underlying dissatisfaction, and around that time I started to ask myself what was wrong because I was feeling this numbness, wondering: “is this what I want to do with the rest of my life?” I was pushing myself to a point where I kind of lost sight of some things. Some months I was working seven days a week because I was saying yes to everything. ![]() You can kind of hit a stride in your career and kind of go on autopilot. I worked with some of the best photographers, top celebrities-I was just doing it. After a while I was working in LA, NYC, and building my relationships. I was in Detroit so there wasn’t a real trade for it it was a bit more underground, but I did what I could. What were you doing before work before starting your company? Tell us about your career path before becoming an entrepreneur.Īfter dropping out I went full force into training myself in makeup. ![]() I didn’t have a clear direction I realized I could pursue this path and knew in my gut I’d be really good at makeup and decided to not go onto the next year. I thought, why am I going to go to art school? I was studying conceptual furniture design because I didn’t know what else to study. I started flipping through and was blown away by what you could do with makeup. I worked at a thrift store and this collection of makeup artist books came to the register. I went to art school and dropped out after one year. Here, Gloria gets real about the challenges behind bootstrapping a brand, the power of self-expression, and what it means to reinvent yourself.ĭid you go to college? If so, what did you study? This winter, she is getting ready to take it to a whole new level with the launch of a flagship store in Highland Park, Los Angeles. Fast-forward five years and Gloria’s brand, NOTO, is a success. This exploration eventually led her to launch the natural makeup brand she had spent years dreaming about. But, after nearly thirteen years, she realized she was longing for something more.Īfter suffering from acne, Gloria began to scrutinize many of the makeup products she was using. Previously, Gloria was a full-time makeup artist working with top celebrities and photographers. Today we chat with Gloria Noto, the founder of NOTO Botanics, a natural, gender-fluid cosmetic line made with simple-yet-powerful organic ingredients. From raising capital to imposter syndrome, we explore what it takes for women to enter the world of entrepreneurship. Given these odds, it’s time to get real about what it’s really like to be a woman founder. In 2018, women founders received just 2.2% of the $130 billion in venture money invested in the United States. Welcome to The Leap, where women (and nonbinary) entrepreneurs open up about what it took to get to where they are now.
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